Explore visual styles and find a direction for your next project.
Explore
What I’ve been up to lately
The World Behind the Logo
How archetypes, story plots, and visual choices shape a brand’s world, with real brand examples and context for designing the logo.
Logo Design for a Church Website Company
The logo design process for Church Website Hero, from audience and positioning to construction, responsive versions, and the finished identity assets.
Brand Identity for an Executive Career Coach
A spec project for Next Chapter Executive Coaching, from a fictional client profile and brand messaging to the visual identity and campaign applications.